Research

Crisis response management

• Reputation management
• Branding in times of a brand's crisis
• Emotions in crisis communication 

Customer misbehavior

• Nature and typology of customer misbehavior
• Virality of customer-to-customer misbehavior
• Prevention and intervention measures of customer-to-customer misbehavior

Sustainable consumption

• Green marketing & green de-marketing
• Green technology adoption & diffusion
• Green entrepreneurship