Education
06/2013: Ph.D., Marketing, Freie Universität Berlin
Thesis title: Brand Perception
02/2007: M.A. (Magister Artium), Media and Communication Studies (First Major) and Business Administration (Second Major), Freie Universität Berlin
07/2003: Certificate in Managment, Unitec Auckland, New Zealand
Academic Positions
Since 09/2024: Full Professor of Strategic Marketing Management, University of the Arts Berlin, Institute of Communication
02/2016 - 08/2024: Assistant Professor of Marketing with a focus on Market Communication, Freie Universität Berlin, Marketing-Department
07/2011 - 01/2016: Research Assistant, Freie Universität Berlin, Marketing-Department
09/2009 - 06/2011: Research Assistant, Kellogg School of Management, Northwestern University, Marketing-Department
12/2006 - 07/2013: Assistant Editor of jbm (Journal of Business Market Managment)
07/2007 - 08/2009: Research Assistant, Freie Universität Berlin, Marketing-Department
10/2004 - 02/2007: Student Assistant, Freie Universität Berlin, Marketing-Department
Awards & Scholarships
2025: Award at SCP (Society for Consumer Psychology) Annual Conference, Las Vegas, USA
Conference presentation "When Emotional Damage Clings to Brands After Debunking False Information: Specific Counter-Emotions as Antidote" was part of the session "Misinformation" that won the best special session award of the conference
2024: Living Lab "Climate FUture Weeks" (read more)
Funding for Living Lab project to promote climate-friendly behavior and structures at the Freie Universität Berlin
2021: Frontlines in Crisis Research Competition Award
Research Award granted by the „Organizational Frontlines Interest Group“ and the “Journal of Service Research” for her research on “Curbing C2C Misbehavior Contagion,” together with co- author Ilias Danatzis (King’s College London)
Since 10/2014: Selected Member of ProFiL-Program (www.profil-programm.de)
09/2009 - 06/2010: DAAD (German Academic Exchange Service) Scholarship for Exchange Visit at Northwestern University
07/2007 - 06/2010: Elsa-Neumann Doctoral Scholarship of the German Federal Land Berlin
07/2008: DFG (German Research Foundation) Funding for Summer School Program at the University of Michigan
05/2004: Award for Excellence in Management of the School of Management and Entrepreneurship, Unitec Auckland, New Zealand